NYS Travel Trade Activation Workshops
Actionable steps for your NYS destination's tourism businesses to work with travel buyers
DATES:
To be scheduled by the destination
LOCATION:
Virtual or in-person training sessions
PROGRAM COST:
$18,000*
Ensure your New York State destination’s local tourism businesses are engaged and ready to help you grow your international tourism business! Through this workshop series we will provide an informative and motivating travel trade activation program with actionable and precise steps for your destination’s businesses to work effectively with the travel trade. Alon guarantees that at the end of our program, your destination partners will be engaged and prepared to work with 3rd party re-sellers globally.
PROGRAM ELEMENTS:
3x activation workshops customized specifically to your destination. We will dive deep into your destination needs to tailor our program to meet your suppliers where they are and help you achieve your goals. This program can be tailored for both the international and domestic market.
What this program can provide your stakeholders:
- A solid understanding of travel trade buyer types and how to collaborate with them
- A solid understanding of the resources required to effectively facilitate business-to-business (B2B) relationships
Resources: Your attendees will walk away with the skills to create and develop their B2B sales and marketing tools:
Development of a business product sheet/destination profile that specifically targets B2B partnerships
Strategic product development to ensure products/services are sold
A pricing structure that works for you, the travel trade and the business they send
Shared insight on operational alignment between their business and travel trade protocols
Optional Service: Take your destination’s participants to the next level, host a buyer panel to allow a moderated environment to introduce your supplier partners to buyers and kick start your travel trade efforts.
Fast track your way to market supremacy with Alon’s proven travel trade activation workshops. We will guide you along the winding road and provide proven knowledge on how to successfully work with the travel trade.
*If sessions are held in-person travel costs must be covered by host destination.
