The Alon Story


Alon Tourism Solutions was founded in 2000 to help travel businesses address a significant knowledge gap in the tourism industry: How to consistently and profitably work with the international travel trade/reseller market. Bringing deep knowledge of the travel market and relationship building to destinations and suppliers, Alon forges connections and educates clients on how to present their products to the travel trade for optimal ROI and adoption.

Pre-pandemic almost 80 million international tourists came to the United State annually. Bringing together dynamic destinations, exciting attractions/events, and travel buyers in search of meaningful experiences for their clients, Alon delivers bottom-line benefits, sustained sales and lasting relationships to the global marketplace.

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Jennifer Ackerson

President & CEO

Jen Ackerson is a 25+ year veteran of the tourism industry with deep experience in every supplier category. She is an expert in educating and connecting tourism destinations/suppliers with travel trade buyers/resellers to build successful relationships that drive profits and sustained success. Jen spearheads Alon’s tourism training program “Steps to Success” in partnership with International Inbound Travel Assoc. (IITA) and the “Tourism Ready” training program for New York City Tourism + Conventions, the official DMO of NYC. She is an expert public speaker, event planner, and global tradeshow ambassador.


General Manager

joanna militello
Joanna Militello joined the Alon team in 2015 and brings unbridled passion for the tourism and travel industry to each and every engagement. With a background in wholesale and B2B retail sales and management, Joanna employs her broad marketing skillset and deep knowledge of customer segments to forge successful, creative solutions. She manages daily operations and short/long-term planning for the business while overseeing client programs. Joanna also plans and organizes Alon’s training and activation programs, tradeshows, sales missions, and FAM tours.


Director of Operations

Hayley started in tourism working in hotels. From there, she was brought on as the first local employee to bring LEGOLAND® New York Resort to fruition. After five years with Merlin Entertainments, she moved to Manhattan to open Great Jones Distilling Co. After the opening, she joined the team at Legends as the Trade and Tourism Manager at One World Observatory. Hayley serves as the co-host to the NYSTIA tourism awards and as VP, Board of Director for Beautiful People. She graduated with a degree in Hotel, Restaurant, and Tourism Management and put herself through Project Management courses.

Virginia Miller

Project Manager

virginia miller
Virginia Miller, once a college intern at Alon, is now with us as a full-time team member! After earning her degree in Business Administration, Virginia is deploying her diverse background in process management and business strategy to help our global client base. A passionate adventure traveler, Virginia is thrilled for the opportunity to work in the industry she loves.


Marketing Coordinator


Juliana Bezerra is a Brazilian native with living experience in three countries and a background in tourism marketing, travel product distribution, hospitality, theme parks, and cruise lines. She holds a bachelor’s degree in Tourism, and has extensive experience establishing and maintaining strong relationships with industry partners across Brazil and the United States.


Event & Program Coordinator


Jeanette Koerner has a diverse background in Management and maintaining effective working relationships with associates and vendors. She has worked over the past decade as a real estate appraiser and now returned to her prior career in the tourism industry. Having years under her belt in preparing charters and itineraries for travel groups traveling to New York City, she is excited to get back into the industry.

Connor De VOS

Education & Training Program Coordinator

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Connor De Vos is a dynamic sales and marketing strategist holding a bachelor’s degree in Business Administration and a master’s degree in International Management & Strategy. Connor has a proven track record in driving revenue growth and fostering community engagement. Connor is adept at leveraging his skills in business development, team collaboration, and communication to deliver impactful results. As a dual citizen of the USA and Belgium, Connor is equipped to navigate global business landscapes and drive success in any environment.


Admin Assistant


John “TJ” Rey Rosete brings a unique blend of skills and expertise to the team as an accomplished administrative assistant with a 20-year diverse background in project management, and internal sales. With a detail-oriented approach and a passion for delivering exceptional support, TJ plays a pivotal role in prioritizing effectively to ensure the smooth operations of the business.

Coming soon!


Women In Travel and Tourism International (WITTI) awarded Jennifer Ackerson with an Outstanding Women in Tourism Marketing Award at Connect Travel Show.
The International Inbound Travel Association (IITA) awarded Jennifer Ackerson the Stanley Fisher Outstanding Travel Professional Award at the IITA Annual Summit.
The New York State Tourism Industry Association (NYSTIA) awarded Jennifer Ackerson the Excellence in Leadership Award at the Annual Meeting & Tourism Excellence Awards.

City Guide awarded Jennifer Ackerson the Lifetime Achievement Award at the Women in Tourism Awards.





NYSTIA: Board of Directors, Higher Education Committee, Workforce Development Committee

Women in Tourism Awards

IITA Education Committee

Downtown Alliance Mentoring Program

Mentoring Program

"I have never worked with a company as personable, knowledgeable, and well versed in tourism as Alon. They seem to know everyone in the tourism world, which helped us get new contacts and contracts!”
Georgette / President / On Location Tours
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Program Registration Terms & Conditions

When registering for an Alon program, full payment is due at the time of registration. Once you have registered for a paid program, fees are non-refundable.

Program participation is for one attendee per event unless otherwise stated. For Alon programs listed as “Material Distribution” or “Presence Opportunities,” you authorize Alon to represent your business at these events and will not be attending in person.

Travel expenses and printing costs are NOT included in registration fees unless otherwise stated.