New York:  As part of their ongoing mission to support B2B global sales growth in the USA, Alon Tourism Solutions has announced representation opportunities available to DMOs (Destination Marketing Organizations) and destination product suppliers at one of the nation’s most important annual trade shows that has a proven record of driving this business.  Suppliers now have a low-cost option to connect their businesses with key U.S. inbound operators in attendance at the IITA Summit in Niagara Falls on February 8-11, 2026.  

IITA (International Inbound Travel Association) is the nonprofit trade association for international inbound travel to the USA, and is the only association devoted exclusively to the advancement of the U.S. inbound industry through the business-to-business travel trade. IITA members include U.S. inbound operators, DMOs and suppliers from across the country.  

By contracting for representation at the Summit, DMOs and product suppliers receive pre-show introductions to all buyers, assistance in the creation of digital sales collateral, trade show materials and collateral distribution on site, appointment notes, a post-event report of all appointments, and follow-up recommendations.   

The IITA Summit precedes a year when the U.S. is preparing to host a larger-than-normal volume of global visitors.  “America the Beautiful,” the themed marketing outreach heralding the “Americas 250” anniversary, is focused on sharing the extraordinary choice of “places to see and things to do” across America.  Brand USA, the official marketing organization for the U.S., is leading the charge in bringing this messaging across the world, hosting events with the travel trade in several countries and continents and inviting travel industry representatives to participate in “see it for yourself” tours across the U.S.   The 100^th anniversary of the iconic Route 66 and the 2026 FIFA World Cup are “icing on the cake”—creating even more reason to visit America.    

Alon Tourism Solutions, celebrating its 25^th year of educating, training and providing a wide range of other support services to destinations and destination product suppliers is excited to bring this special co-op opportunity to “sell” suppliers’ products to the travel trade.  

Additional information and an application to participate is available through January 30 can be found here or contacting hcoriaty@alontourism.com.