New York/Wyoming: Two well-known companies with unparalleled reputations in the field of tourism marketing have partnered to offer their combined resources to destinations and destination products seeking to increase their international visitor arrival numbers.  

Herrmann Global has earned its reputation for excellence by utilizing the most advanced technology to curate data research that is then applied to strategic storytelling that is used to drive inbound visitors.  

Alon Tourism Solutions has perfected the strategy that enables destinations and destination products to know the how and why to engage the travel trade for the purpose of selling their product globally.  

A partnership between these two companies provides clients with an “end-to-end” three-step strategy.    

1. Initially, Herrmann Global, utilizing the power of organic search, sentiment and booking data, and AI for forecasting tourism demand determines the current competitiveness and appeal of a destination product to various international markets.
2. Then, Alon Tourism Solutions works with destinations and their suppliers, through the International Inbound Travel Association’s educational platform called Inbound Insider Steps to Success. Destinations and their suppliers are taught how to precisely work with travel trade, including how to position and price their product for maximum B2B uptake by the International Travel Trade.   
3. Lastly, Herrmann Global then utilizes their research to develop destination and destination product campaigns that match the wants and needs of specific international markets.  Combining the know-how of these two companies elevates awareness and uptake of clients’ products who recognize the importance of the international inbound travel market.  

“I see the future in inbound travel marketing in building strategic partnerships, where we best align data and artificial intelligence with travel trade, consumer marketing, and measuring long-term attribution”, says Florian Herrmann, CEO. “This approach will build a trusting relationship for all stakeholders, which is much needed in a time when budgets are tight.”  

The number of global international travelers in 2026 is projected to be approximately 5.2 billion. The decision about where to travel remains competitive with countries and destinations around the world vying for these visitors who are projected to spend around $1.67 trillion dollars in the coming year.  

Brand USA is leading outreach to these global visitors to urge them to visit the U.S. via an “America the Beautiful” marketing campaign that features the appeal of a country celebrating its 250th anniversary, offering a multitude of places to experience.  The  2026 FIFA World Cup with games in (11) host cities in the U.S. and the 100th Anniversary of the iconic Route 66 are strong lures to drive visitors to America.  But where visitors go and how long they stay will depend on each destination and destination product and their strategic outreach.  

Complacency in the competitive and lucrative world of travel is not an option. The proven expertise of Herrmann Global and Alon Tourism Solutions to professionally position destinations and destination products to take advantage of the “once in a lifetime” confluence of America’s 250th Anniversary, the 2026 FIFA World Cup Games and the 100th Anniversary of Route 66, is now available.  Additional information can be had by contacting hcoriaty@alontourism.com or  austin@herrmannglobal.com .

Herrmann Global is an integrated insights & marketing partner: Research think tank, travel publisher, digital marketing agency, and travel trade facilitator.  International specialist: Deep understanding of how foreign visitors discover, engage with, and choose destinations. Owned travel brands: Creator and publisher of Visit USA Parks and Untraveled, reaching engaged travel audiences. Multilingual content expertise with native translators. Our publisher experience informs what content resonates and performs. In-house research program: HG Insights analyzes travel sentiment, media consumption, travel demand, and hotel booking behavior. Data-led & Travel trade strategies: Campaigns grounded in real traveler interests and measurable outcomes with partner tour operators.  

Alon Tourism Solutions, founded in 2000 by President and CEO Jennifer Ackerson, is the country’s leading training and inbound marketing consultancy firm and has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 25 years. Alon has been working with DMOs and tourism suppliers to transform their offers into globally marketable offerings. Through strategic consulting, training, and targeted networking, we help clients expand their reach, strengthen teams, and build profitable relationships with domestic and international travel trade. Our proven approach drives sales growth, enriches buyer product catalogs, and fosters a sustainable, interconnected global tourism ecosystem.