ALON B2B STRATEGIC FRAMEWORK
PROVEN PROCESS. POTENT PROFITS.
Alon positions travel products/destinations for accelerated B2B sales through expert guidance and hands-on training that makes offerings responsive and attractive to the needs of travel trade professionals. Buyers have specific needs and operational constraints that drive the sales cycle. We provide 1:1 consulting and training programs that create ready-to-sell products for optimized buyer consideration. We then leverage our vast network of international travel trade professionals to connect you with partners who can deliver sales opportunities and immediate ROI. The outcome: increased sales, consistent growth, greater profits.
OUR process
LISTEN
LISTEN
Meet with client stakeholders to review the business, audit existing sales and marketing processes/materials, and gauge industry knowledge.
EDUCATE
EDUCATE
Teach the client/staff about travel trade industry needs, optimize sales offerings for international travel trade buyers, and quantify how it will benefit their business.
PREPARE
PREPARE
Develop a marketing toolkit – collateral, education, training – that educates staff and transforms offerings into desirable, ready-to-sell products for buyers.
CONNECT
CONNECT
Introduce clients to travel trade buyers, forging strategic, win-win relationships that accelerate market reach for suppliers while expanding product offerings for buyers.
REFINE
REFINE
Provide ongoing training, consulting, support, and networking to drive sustainable, long-term growth initiatives.
CREATE WIN-WIN OUTCOMES !
- Generate a greater return on B2B marketing investments with trackable results from trade show participation.
- Build ready-to-sell travel products and destination itineraries that are optimized to appeal to international travel trade buyers.
- Gain insider knowledge on generating year-round business and sales opportunities for slow periods.
- Build cost-effective, fully customized roadmaps for short- and long-term success.
- Leverage our 20+ years of industry networking to build new relationships and grow sales pipelines around the world.
- Create desirable, sellable products with appropriate pricing that generate profitable sales, consistent growth and repeat business.
- Quickly and effectively train management/staff on industry needs and brand presentation to ensure a consistent, persuasive voice for your product.
Profitable
Relationships
Enhanced
Visibility
Consistent
Sales
Healthy
Bottom Lines
Symbiotic
Success
THE ALON ADVANTAGE
Alon delivers 20+ years of expertise in tourism marketing, training, business development, strategic consulting, and global networking to a diverse client base. We are proven leaders in the travel trade industry, bringing market knowledge, creative thinking and longstanding relationships to partners in every vertical market.
- A globally-recognized resource for the travel industry for USA product
- Specialists in sellable products, destinations and itineraries for travel buyers
- Creators of customized tourism programs built to address specific client needs/goals
- Expert facilitators and designers of tourism programs
- A trusted partner for leading travel industry associations
Proven Experts
- 20+ years of helping tourism stakeholders achieve business goals and lasting success
- Experience in every vertical market of the tourism ecosystem
- Proven, effective processes for achieving successful outcomes
Industry Connectors
- Connecting partners and clients to the global tourism community (and each other)
- Uniting tourism suppliers and buyers to facilitate relationships and long-term contracts
- Professional networking and strategic connections for mutually successful outcomes
Problem Solvers
- Helping clients achieve goals and enduring success is our definition of job satisfaction
- Service-driven culture ensures that customer needs always come first
- Our experience, attention to detail, and tireless work ethic drive successful programs
Passionate Creators
- Our first-of-their-kind tourism training programs deliver critical insights and actionable best practices that have been implemented across the US
- We mesh fiercely creative solutions with strategic roadmaps to solve operational, managerial, and functional travel business challenges
"Collaborating with Alon has been a true pleasure. The team is dynamic, with a can-do attitude and great relationships in the tour & travel industry. The team is energetic, highly professional and knowledgeable about the hospitality industry."
Stefan / VP, Sales & Marketing / Red and White Fleet
