Inbound Insider Steps to Success™
By International Inbound Travel Association (IITA), delivered in partnership with Alon Tourism Solutions
What if you could:
- Increase your ROI without raising marketing costs?
- Expand your market reach like never before?
- Offer more sellable products for group and DMC/MICE visitors?
- Clearly showcase the economic impact of your international tourism business?
With IITA’s Inbound Insider Steps to Success™ Inbound Travel Training Program, these opportunities become a reality for your destination.
In 2017, the International Inbound Travel Association (IITA) partnered with Alon Tourism Solutions to launch Inbound Insider: Steps to Success™, an international inbound travel training program that has been implemented in destinations across the USA.
Steps to Success™ is designed specifically for destinations and tourism stakeholders to support tourism development by providing tools, resources, and insider know-how that allow you to effectively work with the travel trade.
This training program offers the following levels of services:
- Pre-Engagement Phase: This foundational phase sets the stage for success by empowering DMOs and stakeholders with the knowledge and strategies to effectively plan and prepare for the upcoming steps in the process. This session outlines the purpose and benefits of the program, helping participants understand key features and set clear expectations. Through practical insights, you’ll gain a strong framework, ensuring you’re fully equipped to move forward with clarity, confidence, and excitement.
- Steps 1-3: This phase establishes the foundation for success introducing a cohesive framework of principles and actionable tactics. Each step is designed to build upon the last, equipping participants with the skills and knowledge to succeed in the travel trade.
- Step 4: The implementation phase. Group sessions and one-on-one guidance to address the unique nuances of your business. With personalized support, we help you cross the finish line, achieve your goals, and drive measurable results.
DMOs are the experts in promoting their destinations. Our goal is to set you up for success by properly training your suppliers and providing you with the competitive products and services needed to sell your destination on the global tourism stage and generate greater ROI from your tourism marketing efforts and dollars.
CONSIDER STEPS TO SUCCESS IF:
- You want to engage new visitor segments: stakeholders can adapt existing strategies to effectively reach and engage new types of visitors, ensuring offerings meet their specific interests and needs.
- You want to innovate and streamline your offerings: stakeholders develop fresh products and services while refining existing ones for maximum efficiency and appeal.
- You want stakeholders to be able to set pricing to drive profitability: focus on establishing pricing strategies that prioritize long-term profitability over mere revenue generation.
- You want to master destination marketing: enhance your destination marketing skills to promote your location more effectively and build a stronger brand presence in the marketplace.
- You want to optimize operations with best practices: access expert guidance on operational best practices, streamlined policies, and systems that make day-to-day tasks easier and more effective.
- You want to improve communication for stronger connections: perfect your communication approach to fast-track business development and foster stronger, more productive relationships.
- You want to harness local assets for strategic partnerships: capitalize on the unique attractions and resources around you to form strategic partnerships that amplify your destination’s appeal.
“Pure Michigan, like many state DMOs has been working in the international marketing arena for years to generate awareness of the state as a premium four-season destination. For our efforts to be fully successful, we knew we would need to do a better job of engaging our local DMOs, hoteliers and attractions with tour operators, agencies and especially receptive tour operators.
Steps to Success™ has helped to inform our industry about this complicated and important business, how it works and how they can generate additional international business.”
“IITA provides resources for DMOs and suppliers that are invaluable and are not replicated anywhere else within the industry. The Success™ program from IITA that our DMO provided to hotels, attractions and restaurants in my destination have been a game-changer for these establishments, giving them the tools and knowledge to gain market share of inbound international visitors.”
Tourism offices we have worked with
