IITA's Steps to Success™ Online:
Inbound Travel Trade Essentials

By International Inbound Travel Association (IITA), delivered in partnership with Alon Tourism Solutions

Steps to Success™ Online: Inbound Travel Trade Essentials

Steps to Success™ Online: Inbound Travel Trade Essentials offers a self-paced version of the IITA Steps to Success™ training — designed for tourism businesses and destinations ready to understand the inbound travel trade on their own schedule.

Your Path to Industry Growth

The program walks participants through the who, what, when, where, why, and how of working with the international inbound travel trade. In this self-paced training, participants are guided through the programs core sections, learning essential industry concepts and building upon their tourism foundation.

Participants will recieve:
  • A clear roadmap to increase international tourism revenue
  • Insider knowledge to navigate the global travel trade with confidence
  • Practical strategies to make your tourism business or destination stand out to international buyers

Interactive and Engaging Content

This online course combines expert insights, real-world case studies, and interactive content — including videos, downloadable resources, quizzes, and action plans. These elements are carefully designed to ensure participants remain engaged and gain practical knowledge they can apply immediately. In just 90-120 minutes, this course walks participants through the practical skills needed to succeed with the international travel trade. Topics include:

  • How the Travel Trade Works – Understand B2B vs. B2C, how inbound operators sell U.S. products, and how international visitors actually arrive.
  • Expanding Reach & Visibility through Travel Trade Distribution – Learn how business flows through the travel trade and how to strategically engage international operators.
  • Developing Market-Ready Products (cornerstone for DMOs) – Build salable products, set confidential net rates, and package experiences that meet operator and client expectations.
  • Operational Savviness – Grasp fulfillment, contracts, and the logistical considerations that make-or-break partnerships.
  • Professional Communication & Sales Tools – Craft trade-ready business profiles and materials operators can immediately use.

Created from decades of industry expertise and direct collaboration with industry specific businesses and tourism buyer companies, it delivers the most effective methodology for working with the travel trade. Whether you’re a destination, hotel, attraction, transportation provider, or other tourism supplier, this course offers actionable insights to position your business for long-term success in the international arena. 

Steps to Success™ focuses on building a strong foundation for future engagement — whether a live workshops, consulting sessions, or broader industry initiatives.
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Program Registration Terms & Conditions

When registering for an Alon program, full payment is due at the time of registration. Once you have registered for a paid program, fees are non-refundable.

Program participation is for one attendee per event unless otherwise stated. For Alon programs listed as “Material Distribution” or “Presence Opportunities,” you authorize Alon to represent your business at these events and will not be attending in person.

Travel expenses and printing costs are NOT included in registration fees unless otherwise stated.