IITA's Steps to Success

From International Inbound Travel Association (IITA), presented by Alon Tourism


  • Growing ROI without increasing marketing costs.
  • Dramatically expanding market reach.
  • Having abundant sellable product for visitors (Group and DMC/MICE) to your destination.
  • Being able to demonstrate the economic impact of your international tourism business.

These scenarios will be your reality when you bring the Steps to Success: Inbound Travel Training program to your destination!

In 2017, the International Inbound Travel Association (IITA) partnered with Alon Tourism Solutions to launch Inbound Insider: Steps to Success™, an international inbound travel training program that has been implemented at destinations across the USA. Steps to Success is designed specifically for destinations and tourism stakeholders to support tourism development by providing tools, resources, and the know-how in working effectively with the travel trade.

This 4-step training program offers two levels of service:

  • Steps 1-3: The strategy framework of principles and tactics. We teach the steps to you.
  • Step 4: The implementation phase with guided one-on-one instruction for suppliers with Alon Tourism Solutions. This step includes a customized approach with tailored support for participating suppliers, as well as, the destination as a whole.

DMOs are the experts in promoting their destinations. Our goal is to set you up for success through properly training your suppliers and provide you with competitive products and services needed to sell your destination on the global tourism stage and create greater ROI from your tourism marketing efforts and dollars.

  • You want your suppliers to have sellable products, equitable pricing that works for international markets, and an understanding of systems and policies that result in great working relationships with the travel trade.
  • You want your destination to be able to attract inbound travel visitors that will expand your international market segments (FIT, Group, and DMC/MICE visitors).
  • You want to quickly inform new staff post-Covid and assist GMs and revenue managers who make decisions but do not understand the tour and travel market.
  • You want to add your destination to international inbound itineraries for new stop-over business or increase overnight business.
  • You want to successfully play your role in providing impactful destination stewardship to support your communities and tourism businesses.

Schedule a Consultation: IITA’s Steps to Success

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“Pure Michigan, like many state DMOs has been working in the international marketing arena for years to generate awareness of the state as a premium four-season destination. For our efforts to be fully successful, we knew we would need to do a better job of engaging our local DMOs, hoteliers and attractions with tour operators, agencies and especially receptive tour operators.

Steps to Success has helped to inform our industry about this complicated and important business, how it works and how they can generate additional international business.”

“IITA provides resources for DMOs and suppliers that are invaluable and are not replicated anywhere else within the industry. The Steps to Success program from IITA that our DMO provided to hotels, attractions and restaurants in my destination have been a game-changer for these establishments, giving them the tools and knowledge to gain market share of inbound international visitors.”

Tourism offices we have worked with

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Program Registration Terms & Conditions

When registering for an Alon program, full payment is due at the time of registration. Once you have registered for a paid program, fees are non-refundable.

Program participation is for one attendee per event unless otherwise stated. For Alon programs listed as “Material Distribution” or “Presence Opportunities,” you authorize Alon to represent your business at these events and will not be attending in person.

Travel expenses and printing costs are NOT included in registration fees unless otherwise stated.