New York City Tourism + Conventions:
Tourism Ready
A travel trade training program for NYC businesses
The Tourism Ready program helps businesses across all five boroughs gain a deeper understanding of the travel trade and provides powerful tools for working with this valuable sector to secure advanced bookings and repeat business. We will prepare your business to engage with the trade, identify relevant tourism audiences, reach out to industry players, and leverage promotional opportunities.
This program is open to all NYC businesses, including both New York City Tourism + Conventions members and non-members.
What is the travel trade?
Travel trade refers to third party travel sellers, tour packagers, and event planners. These B2B businesses can be a powerful revenue source for NYC tourism products as they allow you the freedom to operate your business while they promote it globally.
This program will guide you through the steps to effectively work with the travel trade to build strong industry relationships and discover strategies to showcase your business or neighborhood to a global audience.
Registration Information
“New York City Tourism + Conventions has long pondered how to grow the city's tourism industry," says CEO Fred Dixon. "This includes balancing the business seasonally and geographically. We need to spread people around and also engage more people directly in the business."
Tourism Ready was created with this in mind, as many small businesses lack an understanding of the travel industry needed to grow. Program workshops teach businesses about the travel trade, pricing strategy and distribution channels.
"If you're a small business, you might not even have a dedicated sales and marketing person," said Dixon. "It's really been a tremendous boost to the knowledge base of the New York City travel industry, while bringing more people into the tent at the same time. People are looking for hyperlocal engagements and if we're going to be successful as a destination in providing those experiences, we've got to teach people how to provide them.”
