New york city tourism + conventions' Tourism Ready
A travel trade training program for NYC businesses
The Tourism Ready program provides local NYC businesses with an enhanced understanding of the power of the Travel Trade along with powerful tools for working with this valuable sector to secure advanced bookings and repeat business. We will prepare your business to engage with the trade, identify relevant tourism audiences, reach out to industry players, and leverage promotional opportunities.
This valuable program is open to all NYC businesses, both New York City Tourism + Conventions members and non-members.
What is the Travel Trade?
Travel trade refers to third party travel sellers, packagers, and event planners. These B2B businesses can be a key source of revenue for NYC tourism products as they allow you the freedom to operate your business while they promote you globally.
This program will guide you through the steps to effectively work with the travel trade and help you identify methods to engage with these resellers to promote your business or neighborhood.
Tourism Ready 101: An Introduction to the Tourism Industry and Working with the Travel Trade:
For those who may not have worked with the travel trade, this program gives an overview of the industry and the benefits of working with it. This series will prepare you to engage with the trade, identify relevant tourism audiences, outreach to industry players and leverage promotional opportunities.
Tourism Ready Borough Committees:
Members within the Bronx, Brooklyn, Harlem, Queens, and Staten Island collaborate to promote their local neighborhoods to the travel trade. This program consists of quarterly committee meetings with work projects and assignments between meetings. Members must qualify as “Tourism Ready” in order to engage in committee initiatives.