NYS Travel Trade Activation Workshops

Actionable steps for your NYS destination's tourism businesses to work with travel buyers


To be scheduled by the destination


Virtual or in-person training sessions



Ensure your New York State destination’s local tourism businesses are engaged and ready to help you grow your international tourism business! Through this workshop series we will provide an informative and motivating travel trade activation program with actionable and precise steps for your destination’s businesses to work effectively with the travel trade. Alon guarantees that at the end of our program, your destination partners will be engaged and prepared to work with 3rd party re-sellers globally. 


3x activation workshops customized specifically to your destination. We will dive deep into your destination needs to tailor our program to meet your suppliers where they are and help you achieve your goals. This program can be tailored for both the international and domestic market.

What this program can provide your stakeholders:

  • A solid understanding of travel trade buyer types and how to collaborate with them
  • A solid understanding of the resources required to effectively facilitate business-to-business (B2B) relationships

Resources: Your attendees will walk away with the skills to create and develop their B2B sales and marketing tools:

  • Development of a business product sheet/destination profile that specifically targets B2B partnerships

  • Strategic product development to ensure products/services are sold

  • pricing structure that works for you, the travel trade and the business they send

  • Shared insight on operational alignment between their business and travel trade protocols

Optional Service: Take your destination’s participants to the next level, host a buyer panel to allow a moderated environment to introduce your supplier partners to buyers and kick start your travel trade efforts. 

Fast track your way to market supremacy with Alon’s proven travel trade activation workshops. We will guide you along the winding road and provide proven knowledge on how to successfully work with the travel trade.

*If sessions are held in-person travel costs must be covered by host destination.

Schedule a Consultation: Travel Trade Activation Workshops

Interested in customized travel trade activation training for your destination? Please complete and submit the form below, and a member of our professional staff will be in contact to discuss next steps.

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Program Registration Terms & Conditions

When registering for an Alon program, full payment is due at the time of registration. Once you have registered for a paid program, fees are non-refundable.

Program participation is for one attendee per event unless otherwise stated. For Alon programs listed as “Material Distribution” or “Presence Opportunities,” you authorize Alon to represent your business at these events and will not be attending in person.

Travel expenses and printing costs are NOT included in registration fees unless otherwise stated.