IITA's International Readiness Training
By International Inbound Travel Association (IITA), in partnership with Alon Tourism Solutions & Destination International
The 2026 Global Football Tournament will bring significant international visitation to the United States. In partnership with International Inbound Travel Association (IITA) and Destinations International, we are offering a free training session (offered twice for your convenience) to help destinations prepare by focusing on the needs of global travelers and strategies to maximize tourism opportunities for Host Cities, Base Camp Destinations, and surrounding communities.
The webinar will feature the following:
- Strategic Importance of International Inbound Travel
- Serving International Visitors Effectively
- Legacy & Long-Term Growth
Register for one of two free sessions held on March 25, 2026
Dive Deeper to Ensure Your Readiness
Destinations can also schedule deeper training sessions tailored to their needs including:
Cultural Readiness
For Confirmed Team Markets
Cultural norms & behaviors • Service & product expectations • Dietary & dining preferences • Market-specific revenue strategies
Hospitality Excellence Training
Frontline & management skills • Service excellence & guest expectations • De-escalation & service recovery • Building loyalty & review
IITA's Steps to Success
Understanding the international travel trade • Distribution channel strategy • FIT vs. Group vs. MICE • Creating internationally sellable products
Destinations International
Tourism for All
Workplaces • Visitor Experience • Community Partnerships • Marketing & Promotion • Six-month virtual cohort option