IPW 2024: Sales material distribution

New York City/State Co-Op Sales Material Distribution


Friday, May 3 - Tuesday, May 7, 2024


Los Angeles, California


Los Angeles Convention Center



If you are interested in attending IPW in person and participating in our co-op booth, learn more here:

U.S. Travel Association’s IPW 2024 will be held from May 3-7 at the Los Angeles Convention Center, California! IPW is THE premier international marketplace for the tourism industry, connecting your business to travel professionals from across the globe! Past IPWs can be attributed to generating $5.5 billion in future travel to the USA by connecting suppliers just like you to travel buyers and media!

U.S. Travel Association’s IPW is NOT a typical tradeshow. In just three days of intense pre-scheduled business appointments and endless networking opportunities, travel organizations from every region of the USA and international and domestic buyers from more than 70 countries conduct business negotiations resulting in real future sales. At IPW, buyers and sellers will build relationships that would otherwise only be generated through an exhaustive number of around-the-world trips.

Why Participate in Alon’s Material Distribution Program at IPW:

International buyers come to IPW to shop the USA! Alon has developed trusted relationships with buyers in almost all categories who come to us looking for New York Products. If you cannot attend IPW in person, this is an opportunity to stay front-of-mind with the international market!

  • Maximize your limited marketing budget – let the world know your business is ready to welcome international visitors.
  • Get your brand in front of buyers throughout the world – Alon will have your material on display at our highly trafficked corner booth, don’t lose the opportunity to be seen by approximately 1,400 delegates.
  • Let Alon start the conversation while you run your business. An Alon team member will introduce your material to each buyer who visits the booth
  • Get new leads – You will have access to our complete lead list and will be sent an introductory email to every buyer!

What’s Included:

  • Display of your sales material at Alon’s high-traffic corner booth
  • Mention of your company name to buyers as they check-in for appointments, including discussion of your USP
  • Creation of co-op sales collateral (digital) and individual collateral distribution on-site
  • Assistance with individual tradeshow material preparation
  • Booth supplies and set-up/breakdown of booth space
  • An initial follow up email to each appointment (thorough follow-up to be completed by each co-op material distribution supplier)
  • Complete buyer list of appointments for follow-ups and records

Who Attends IPW:

  • US Travel Organizations representing all categories of the industry from across the country
  • International & Domestic Leisure buyers
  • International Meeting & Incentive buyers
  • International & Domestic Journalists
  • International Advisory Committee Representatives, Visit USA Representatives, and U.S. Government Commercial Service
  • Marketing & Technology providers

SOLD OUT: IPW 2024 Sales Material Distribution

The Sales Material Distribution Program is now sold out. Stay tuned for information on how to join Alon in Chicago, IL for IPW 2025!

Scroll to Top
Program Registration Terms & Conditions

When registering for an Alon program, full payment is due at the time of registration. Once you have registered for a paid program, fees are non-refundable.

Program participation is for one attendee per event unless otherwise stated. For Alon programs listed as “Material Distribution” or “Presence Opportunities,” you authorize Alon to represent your business at these events and will not be attending in person.

Travel expenses and printing costs are NOT included in registration fees unless otherwise stated.